Strong Online and Offline Strategy was "Win-Win mantra" of OPR

By Shobhna Jain | Posted on 12th Jun 2019 | VNI स्पेशल

New Delhi,June 12 (VNI) YSR Congress Party chief and Chief MinisterYS Jagan Mohan Reddy covered 3640 kilo meters distance as part of his padyatra and swept the polls by mass people contact.There was another candidate in adjoining Tamil Nadu state where NDA' s alliance partner AIADMK's Raveendranath kumar (OPR) besides meeting his voters and touring every corner of his constituency, also reached them through digital media media .Inspite of party's heavy debacle in elctions,he is the lone winner of his party .

His supporters claim that it was an ideal mix of offline and online strategy to reach out to his target. He tried to reach as much as voters through this strategy. With 5,04,813 votes, Raveendranath managed to gain 43.02 per cent of the total votes in Theni constituency in Tamil Nadu resulting in a landslide win.

OPR is son of Tamil Nadu deputy chief minister O Panneerselvam and AIADMK’s only MP in the Lok Sabha, Supporter say that his victory was a result of a robust traditional campaigning along with a strong digital media strategy adopted by OPR. He has worked his way up in the party by dedicatedly working for over 20 years. This rich form of experience has led him to understand the pulse of his voters and understand their demands better said a smiling voter.

To connect with the voters personally, OPR with his team carefully planned over 85 rallies in months leading up to the elections. He personally spoke to a lot of voters and discussed all the issues faced by them. OPR maintains that his main focus would continue to further the interests of Tamil Nadu and its populations’ demands at the Centre. Prime Minister Mr. Narender Modi himself

came to Theni to campaign for OPR.

According to Press Release, through these rallies, OPR travelled the length and breadth of Tamil Nadu addressing key voter issues like unemployment, women security, education for the girl child and economic development. OPR assured the voters that he would be the voice of Tamil Nadu in the Lok Sabha. He would play the role of the bridge between the Central Government and the population of Tamil Nadu.

The young politician is convinced that Indians are communicating more on social media platforms and hence has significantly increased in engagement in the past one month.

This strategy has surely worked for him as his number of followers has increased by over 2 lakh organic people across all his social media platforms. claimed a loyal supporter. VNI